One of the most interesting results of this study is that people are most concerned with the safety of fresh foods (followed by canned foods, other packaged foods, and frozen foods). Those that were at least somewhat concerned that fresh foods are safe to eat are most concerned about fresh meats (31%), fresh poultry (23%), fresh fish (20%), vegetables (16%) and fruit (8%).
As Americans struggle to eat healthier, how do our food safety concerns about fresh food affect our efforts to eat healthier? Is it true, or just a perception, that consumers are most likely to get sick from fresh foods? Are consumers failing to prepare their fresh foods correctly? In Defense of Food by Michael Pollan
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